Mitchell Sayers, Author at My First Class Life

Mitchell Sayers


YouTube’s Most Mysterious Celebrity Makes Millions Opening Disney Toys

When you think of a profession that can generate a person $5 million per year, you might think of a professional athlete, a successful entrepreneur, or even some of the most successful doctors and lawyers. However, thanks to the emergence of the internet, essentially anyone can make it big if they find the right niche! Yes, the internet has completely changed the landscape of what a “job”, or “work” is supposed to look like. Gone are the days of the 9 to 5 job, for the e-famous at least.

Perhaps the most extreme example of this is popular YouTube user, DC Toy Collector. She is reported to have made $4.9 million by posting videos to YouTube in 2014. Surely these were great intellectual videos of obviously high production value, you say? Nope, DC Toy Collector is known for opening boxes of Frozen princess toys, recording it with her iPhone (sometimes in vertical!). Just to clarify, her job requires her to unwrap plastic and cut through cardboard boxes. I know those clamshell packages can be difficult to open and are something millions of people struggle with, so in theory someone who has perfected such an in demand skill could be worth $5 million a year. It wouldn’t be surprising to learn that her salary is higher than all of the workers making the toys in Taiwanese factories combined.

Just think back to birthdays as a kid. Would you have ever thought that opening your presents deserved a pay check? Unwrapping presents is probably easier than remembering to breathe while you’re asleep. With that in mind it might come as a surprise that someone can generate 400 million YouTube views per month, from her nearly 4 million subscribers. She regularly racks up over 1 million views per video, and her most viewed video (Sparkle Princess Elsa Play-Doh) has been seen nearly 200 million times! The world has progressed to such a state that we don’t even buy toys anymore, we just watch someone else do it.

Her videos are more straightforward than a how to blink handbook, but they seem to captivate audiences. She briefly explains each toy, and gives the viewer a 360-degree view of it. Perhaps the weird thing about this story (other than all of it) is that no one knows just who this moneymaker millionaire is. Except for Edward Snowden and the NSA, of course. With her perfectly manicured fingers, and soft slightly accented voice, the mysterious DC Toy Collector has managed to stay anonymous, not taking advantage of her amazing fame. So far, her hands and voice are the only proof that she is actually a real person. Admittedly so, if I made millions off of opening toys on YouTube, I’d probably hide my identity too.

What do you think, do you enjoy her videos? Are they worth $5 million? Let us know in the comments!

Target Bankrupt in Canada, CEO Receives More Pay Than 17,000 Employees Combined

Target Canada CEOThere are at least 17,000 Target employees in Canada who won’t be living the First Class Life any time soon thanks to being laid off at the 130 Target stores across the country, but former CEO Gregg Steinhafel will be laughing all the way to the bank.

For those unfamiliar, Canada is home to 35 million slightly frozen citizens. It is an exciting and emerging market that many American corporations have their eyes on closely, especially after the 2008 Financial Crisis that Canada managed to shelter itself from just fine. However, it’s not always a success story north of the border, many American companies fail to hit their mark. Partly because Canadians are a rare and interesting species that survives on roughly 3 tablespoons of maple syrup per day, and partly because corporations fail to do their market research before opening for business. Evidently that previous line could well have been taken from Target’s confidential in-house memos on the Canadian consumer. This is precisely what happened when Target decided to put on their parkas and head north.

Consumers quickly realized the products were priced significantly higher than expected as Target assumed Canadians would pay more to avoid Wal-Mart, a serious miscalculation because after-all, how many People of Wal-Mart submissions actually come from Canada? As well as the inflated prices, the selection was thinner than Burger King’s healthy menu items, and that’s if there were even any products on the shelves to begin with, thanks to horrible mismanagement of the entire supply chain. Due to those empty shelves and prices higher than the Wal-Mart down the street, Canadians avoided Target like a herd of charging moose.

target closed in Canada empty shelves

In the end, business failed miserably and Target lost more money than Saudi Arabia’s monthly allowance for fancy napkins, around $5 billion dollars in all. Now all of the stores are beginning to liquidate stock, and all 17,000 employees are out of work. However with any failed business, those employees laid off are owed some form of severance pay for their loss of work and presumed emotional distress. After a little bit of complicated math, each employee is being paid approximately $3100, representing 16 weeks of glorious minimum wage earnings for their hardships.

Now this wouldn’t be a story without some controversy, so here is where former Target CEO, Gregg Steinhafel enters the arena. He stepped down after not only bungling Target’s $7 billion expansion to Canada, but he also failed to protect his company from a massive data breach in which hackers stole the personal information of up to 110 million customers. Because of his massive failure he is being rewarded with $61 million. Yes, that is $5 million more than every single Canadian Target employee let go, combined. Just that alone could have him living a pampered first class lifestyle for quite some time, and I have a feeling none of those terminated employees will have any idea of what that means for the foreseeable future.

Does this questionable move by Target change your thoughts on the company? Let us know what you would do with being handed $61 million and told to ride quietly off into the retirement sunset!